About Our Founder

Priscilla Alden B. is a seasoned consumer products executive with a career focused on startup projects, brand innovation, and trend development. Alden got her start with consumer packaged goods (CPG) giant General Foods Corp. and from there, went on to another industry leader,  The J.M. Smucker Company, where she developed a new strategic business area within the specialty and natural foods market. This included national retail distribution with a broker network of 35 offices.  

Alden’s roles in managing district and national sales initiatives sparked an entrepreneurial spirit that led her to co-found The Continental Group, providing sales, marketing, and operations management to a full roster of natural foods and specialty grocery clients. Eventually selling her TCG stake, she partnered with Unicept Corporation, the holding company for several specialty coffee retail brands.  Alden also continued to provide strategic sales, branding, and product development services to clients in food service, retail grocery, natural/specialty foods, and the beauty/health/wellness spaces.  

In 2019, fueled by her passion for beauty, health, and wellness, Alden founded Ultimate Beauty Health in order to offer a nutritional approach for overall beauty and health through a line of nitric-oxide nutraceutical supplements. She puts her deep understanding of how companies must operate in a competitive global environment to work, along with a commitment to the highest levels of integrity, respect, and ethical business practices. She enjoys taking an idea, working with energetic team players, and bringing a new brand to life.